A Sainsbury’s branch has launched it’s in-store Christmas appeal to collect goods for Arch.

The Newcastle-under-Lyme store is encouraging shoppers to buy something extra this festive season, such as some gloves, toiletries or tinned food, for Arch’s supported housing. The goods will go directly to customers supported by the charity, who are homeless or at risk of becoming homeless.

Between now and Christmas, a large decorated trolley is by the tills for people to add their donation to.  There’s also a collection box, for anyone who wishes to donate money alongside.

Sarah Locket, Arch service team leader, who runs Victoria Place, an accommodation scheme that supports people impacted by homelessness, said: “We work with and support people who have experienced homelessness. They’re likely to have a low income and very little clothing or food over Christmas, so any donations will be greatly appreciated as it will help to improve their quality of life.”

Ian Sutton, store manager, said: “We chose to support Arch as, being a large retailer in the town, it is great to give charities a space to shout about the work they do to help others. Customers will have the opportunity to donate food, clothes and more to help people in need in the local community. As part of drive, our Sainsbury’s colleagues in the store will be donating food for Arch customers to have a Christmas buffet.”